Hedy Belttary, Senior Vice President of Sales at Laserfiche, has been named a 2016 Channel Chief by CRN. This prestigious annual award is given to leaders in the IT channel who are directly responsible for driving channel sales and growth.

As a former Laserfiche value-added reseller (VAR), Service Sales Manager at Fujitsu, and Vice President of Vertical Marketing and Director of Solution Sales at Laserfiche, Belttary has an intimate understanding of the needs of the channel. With her unique experience as both a channel executive and a VAR, Belttary now focuses on working with Laserfiche partners to develop, manage and optimize sales opportunities.

For example, in 2015 Belttary spearheaded an overhaul of the company’s VAR onboarding process to ensure productivity and accelerate early sales. She also strengthened the company’s relationship with key partners such as Epson America, Inc., a leading provider of digital imaging solutions. As a result, Epson sponsored a series of enterprise content management (ECM) workshops hosted by Laserfiche VARs, helping them generate valuable face-to-face leads without incurring high costs.

“As a channel chief, I strive to bring a continuous stream of new opportunities to our VARs so that they can increase their revenue and improve their profitability,” Belttary said. “With the recent release of Laserfiche 10, which includes a Business Process Library with 100 solution templates that resellers can easily configure for their customers, our VARs are looking forward to a record-breaking 2016!”

“Hedy has had a tremendous impact on the Laserfiche VAR Program, which is why she was promoted to Senior Vice President of Sales within just one year of rejoining the company in 2014,” said Laserfiche CEO Chris Wacker. “Her innovative ideas for driving channel sales led to a 19 percent increase in the number of VARs inducted into our Winners Circle this year, and I expect that many more resellers will hit this milestone in the year ahead.”

The 2016 Channel Chiefs list is featured in the February/March issue of CRN, and online at www.CRN.com.

Laserfiche is a leading global provider of enterprise content management software empowering organizations to take control of information and business processes.

With intuitive on-premises and cloud solutions for document management and process automation, Laserfiche improves productivity, efficiency and strategic decision-making for organizations looking to transform into a digital workplace.

For more than three decades, Laserfiche has fostered an active user community that shares ideas and inspires solutions. To learn more, visit laserfiche.com/about-laserfiche.

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