Client Onboarding Made Easy: CRM + Automation in Wealth Management

Client satisfaction and regulatory compliance are paramount in the wealth management industry. Yet, at times, your ability to streamline the client onboarding process and improve back-office operations leaves new clients wondering if they came to the right place. You’re not alone.

Many wealth management firms face the same challenges – onboarding clients seamlessly, while ensuring all necessary documentation and compliance requirements are met. Traditional customer relationship management (CRM) platforms, while widely used, often fall short when it comes to robust workflow automation capabilities.

Discover the benefits of CRM integration with intelligent process automation to enhance client experience and simplify compliance. If you’re searching for more comprehensive solutions to improve your operational excellence strategy, read on…

The Limitations of Stand-Alone CRMs in Workflow Automation

Despite the high market penetration of CRM software in the industry, wealth management firms struggle to leverage these platforms as the central operational hub for onboarding new clients and other critical processes.

Stand-alone CRMs typically lack the advanced process automation functionalities required to customize electronic forms for different jurisdictions, account types, and approval stages. Plus, many CRMs don’t fully comply with recordkeeping regulations (e.g., SEC Rule 17a-4), offer comprehensive reporting and analytics features, or provide the flexibility needed to reconfigure or rebuild complex business workflows. These limitations can leave you grappling with information silos, manual data entry errors, data security concerns, and inefficiencies across different areas of your business.

Why Document Workflow Automation in Wealth Management is Vital to Growing Your Business

Forward-thinking firms are turning to CRM integrations with intelligent process automation platforms to revolutionize their operations. By implementing content-centric workflow automation, firms can streamline the client onboarding process, simplify compliance procedures, and break down information silos that create bottlenecks in your productivity. These enterprise content management (ECM) solutions offer robust workflow customization options, advanced ability to leverage data reporting and analytics capabilities, and secure data storage, empowering firms to modernize their digital ecosystem and enhance client experience.

Stonehage Fleming’s Transition to Laserfiche

Stonehage Fleming strategically migrated a substantial portion of their workflows, including the client onboarding process, from Microsoft Dynamics CRM to Laserfiche’s enterprise content management solution. This transition not only resulted in significant cost savings of $55,000 annually, but also unlocked over 35,000 hours of time savings per year.

By leveraging Laserfiche’s advanced workflow automation and integration tools, Stonehage Fleming was able to standardize a group function across multiple jurisdictions and departments, mitigating compliance risks and enhancing operational efficiency.

The Impact of Intelligent Process Automation on Client Services

Gert Bester, IT Business Systems Manager at Stonehage Fleming, highlights the transformative impact of automation on client services: “Instead of getting more resources to do the work and expanding, [our middle office] looked at the processes to automate a lot of steps to be more supportive of the front office team. And in return, the front office team can actually support the clients better.”

Learn about CRM integration with intelligent process automation platform and more wealth management best practices to improve operational efficiency, streamline your client onboarding process, and simplify compliance.

Download free Whitepaper: How to Revolutionize Client Onboarding in Wealth Management.


[Demo] Connect Your Systems and Transform Your Business with Laserfiche Integrations

[Demo] Connect Your Systems and Transform Your Business with Laserfiche Integrations

The Processes Powering America’s Top School District

SITUATION

• Needed to replace a legacy enterprise content management (ECM) system
• Sought a more robust, easier to use platform with advanced integration and automation capabilities

RESULTS

• Common forms and workflow platform shared across schools, sites and departments
• Standardized and automated key processes, including Position Control, the Head Injury Protocol, Student Cumulative Folders and Choice Program applications
• Boosted efficiency and enhanced responsiveness
• Able to better allocate personnel and budget to focus on student outcomes

Palo Alto Unified School District (PAUSD) has been recognized as the No. 1 ranked school district in America with over 10,000 students. These high standards extend throughout all of the district’s operations, from enrollment and academics to hiring and IT processes.

“We’re in the heart of Silicon Valley, and with that comes some high expectations,” said Derek Moore, chief technology officer (CTO) at PAUSD. “With the improvements that we’ve made in our technology and processes, we’ve also raised the bar for ourselves.” 

Palo Alto Unified School District

This constant evolution led the district to assess legacy systems and processes, to ensure the highest level of efficiency in operations, with the lowest amount of friction to users. Key to the district’s continuous improvement has been Laserfiche, with which PAUSD replaced a legacy enterprise content management (ECM) system. Laserfiche’s ease of use, adaptability to the district’s Mac OS environment, and advanced integration and automation capabilities were the major differentiators that drove PAUSD’s decision. 

Today, with support from PAUSD’s Laserfiche solution provider ECS Imaging, Laserfiche has become a core component of the district’s tech stack, helping to integrate and orchestrate data and processes across the organization and support the district’s mission to keep the focus on students and student outcomes.

Using Laserfiche as a Multi-Purpose Tool

“Laserfiche is our Swiss Army knife,” said Moore. “If one of our business systems doesn’t have a solution that meets one of our needs, we fill that gap with an integration with Laserfiche. Whether we need to do a form to augment some other process or figure out how to input data — Laserfiche is our answer.” 

Since implementing Laserfiche, PAUSD has integrated it with core pieces of the district’s technology infrastructure to enable more seamless process and information flow. Key integrations include Infinite Campus, the district’s student information system (SIS), as well as ERP, active directory, and single sign-on integrations.

“Laserfiche is the automation engine behind a lot of the tools or applications that we’re using which don’t have a good user interface to do the things we need to do,” said Joshua Hung, business systems analyst at PAUSD.

In addition to connecting formerly disparate sources of information and enabling automation of key workflows, Laserfiche has helped to create a culture of continuous improvement and process automation at the district. 

“Laserfiche has facilitated better communication between departments and between people,” Moore said. Mapping out processes to validate or question each step has strengthened teams’ understanding of how or why actions are taken. “It’s really helped define our organizational processes in a way that I don’t think anyone in the organization understood. We’ve got a whole list of departments and processes that touch Laserfiche, from our student services to human resources, to our business office and our educational services. Laserfiche has been the backbone.”

Banishing Busywork to Focus on What Matters

One critical process that helped to get teams excited about Laserfiche-driven improvements was the Head Injury Protocol. Because head injuries — from minor bumps to serious blows — can have serious health implications, the process of reporting them requires significant documentation and multiple notifications to be distributed internally and externally. 

Transforming the legacy, paper-driven process with a Laserfiche solution meant that documenting these events were now a lot less manual and less time-intensive, but also reported with more accuracy and accountability.

Because of the integration between Laserfiche and Infinite Campus, a staff member can now enter a student number into the Laserfiche form and the necessary information populates the form — parents’ contact information, parents’ email addresses, etc. From there, the staff member simply answers the required questions and submits the form. The principal then approves it, and the information is distributed to the nurse’s office, risk management, legal services, and the child’s parents. 

Transformation of the Head Injury Protocol inspired various teams to realize the power of Laserfiche solutions. “It’s a really fun place to be,” Moore said. “Our users are bringing ideas to us, and we’re able to evaluate and prioritize projects. We’re thinking about our pain points as an organization and how we can create Laserfiche Forms processes to solve them.”

Building on the initial success, PAUSD began creating more standardization around other processes that require the alignment of multiple departments, approvals and systems. 

“Our entire organization’s staff is very competent and wants to be empowered to do the job themselves,” Moore said. “That’s where Laserfiche fits in. We help by building small pieces for them or helping to standardize a process. Laserfiche empowers them to complete the tasks that they’re charged with without requiring a lot of tech team intervention.” 

A complex yet critical process at the school district, Position Control is one such process which enables the district to track hiring and monitor costs related to various positions. Previously a paper form that was physically passed from stakeholder to stakeholder, the process is now digital and automatically routed in Laserfiche, leveraging an integration with the district’s ERP system. “The Laserfiche process ensures that we are fulfilling the necessary roles from an HR hiring perspective, to the business fiscal department, making sure there’s budget allocated for it,” Moore added.

The updated, expedited process extends to the IT team, which is now automatically notified when people are hired so that accounts and access can be set up immediately. “We want to make the new employee feel welcome,” Moore explained. “We’re onboarding them with a good experience and making sure they have everything they need so they’re ready to go on day one.”

The Future is Digital-First

As PAUSD builds a more automated future, Moore and his team understand the importance of being digital-first. One large step the district took toward this goal was to digitize all student cumulative folders, which contain students’ permanent records, including personal information, enrollment, academic records, and other relevant information. The IT team built a Laserfiche form and workflow to input, tag and sort all student documents into the correct places.

“We can say at this point that all of our active files are electronic,” Moore said. “Some information comes in as paper if it starts in another district, for instance, or it may be a doctor’s note that needs to be scanned in. But it’s scanned in via a Laserfiche form.” 

This digital-first approach is also evident in the processes that collect information externally, as in PAUSD’s Choice Programs process. PAUSD Choice Programs offer parents and students options beyond their assigned neighborhood school, providing diverse learning environments for different interests and needs. 

The district enables parents to fill out a public Laserfiche form, which is routed to staff members who validate the information through an integration with the SIS. The workflow also pulls additional data into the form that needs to be evaluated.

“These lookups save reviewers a lot of time, because instead of clicking to five different pages where the information exists, it’s all there on that one page,” said Hung. Additionally, the Laserfiche form enables the district to collect accurate data from the outset, eliminating the time-consuming data cleaning that used to be inevitable in the legacy process. “We also created a notification process with Laserfiche, to make sure that parents and students receive the right notifications for the specific lottery programs they are being accepted to. Our staff can just click a button that sends out notifications as part of the business process; it’s made it a lot less stressful.”

Innovating with Intent

The IT team continues to innovate the organization’s many processes and procedures that make up PAUSD’s operations. One of the best parts of using Laserfiche for this innovation, the team says, is that they know they are not alone.  

“We go to the community events to connect with other Laserfiche users, and we communicate about what challenges they’ve run into, or what new processes they are trying,” Hung added. “We learn from them, and we can pass on what we’re doing, too.” 

As the district grows, the technology team is confident in its ability to support the student-centric mission of the organization. Through digital solutions, PAUSD can prioritize the programs and budget items that are going to have a positive impact on student outcomes.  

“We’re still adding people and adding positions, but what we’re not talking about adding is people to simply process paperwork or process data,” said Moore. “We’re more focused on how we can better use people and budget to serve students.”  

Digitizing and Integrating Client Information at Idaho Department of Correction

SITUATION

• 2,000 staff responsible for individuals across nearly two dozen facilities
• Needed a way to streamline information management

RESULTS

• Saved considerable costs by no longer paying for physical storage or shipping files between facilities
• Increased accuracy while mitigating lost or outdated information

Spanning facilities across the state, the Idaho Department of Correction (IDOC) represents nine prisons, five community re-entry centers, and seven district probation and parole offices. Its mission is to “create a model correctional system that provides equitable access to programming and opportunities that reflect a community experience, foster connection and restore victims of crime.”

With a litany of documents, different business systems and overall legality playing major roles at the Department of Correction, IDOC needed a “system of systems” to support its complex information management needs. 

IDOC

Laserfiche fulfilled many of IDOC’s initial requirements, and today the organization continues to work with Laserfiche and solution provider MCCi to leverage its integration, forms and automation capabilities to streamline information flow and improve workflows while finding new ways to better serve its thousands of staff and the people in their care.

A Standardized and Integrated Approach to Client Information

Housing approximately 8,000 incarcerated individuals, IDOC is accountable for managing people convicted of felony offenses and sentenced to prison, probation or a period of “retained jurisdiction.”

IDOC also oversees approximately 24,000 individuals on probation/parole, and supervises those living in the state’s communities, offering education, treatment and re-entry services to assist in lowering relapse behavior.

About 2,000 staff are employed at IDOC spanning its three divisions (Prisons, Probation and Parole, and Management Services), with roles including security positions such as correctional officers, and non-security positions such as teachers, human resources, mental health clinicians and more.

IDOC’s complex operations require the organization to house information in multiple Laserfiche repositories, the main ones being human resource files, investigation files, policies and SOPs (standard operating procedures) that are public and available to staff.  

To facilitate the efficient flow of information throughout the organization as well as with external providers, IDOC has built a solution that leverages a Laserfiche API integration with its internal client management system (CMS). Because the CMS is only available to staff on the internal network, IDOC uses the API to enable external providers to submit data through Laserfiche Forms, which then get reviewed by our providers internally.

“The value provided by this integration is huge for us,” said Cassie Lint, project manager at IDOC. “With this integration we’re able to save staff time by automating notes and data entry, plus assist our external IDOC partners by enabling auto-filling of publicly available information on forms as they are filling them out.” Meanwhile, as data is submitted to IDOC, Laserfiche helps to standardize the input, making the data easier to find, use and report on.

Enhancing Data Management

The approach to continuous improvement has also led IDOC to digitize its medical records for management within Laserfiche repositories. “We are working with multiple departments to make sure documents are imported correctly and have the correct metadata attached to them, so that when they get filed into the client and resident management files, they are easily relocatable by OCR text or the metadata associated with those files,” said Lint. 

The benefits IDOC has experienced have been immediate. “We no longer have to pay for physical storage, shipping of the files between facility locations, documents getting lost or even misfiled — even digitally,” she added. “OCR enables us to search on text recognition. If a document is misfiled, we can still locate it and re-file it. In physical files, if something is in the wrong folder, we may never find that information.”

Digitizing medical records in Laserfiche also eases the process when clients move to different facilities, which previously required the transport of boxes to different locations, which introduced additional cost and the risk of misplaced or unauthorized access to information. 

“Laserfiche enables us to restrict portions of client files to only those who have the appropriate permissions to access,” Lint said. “We utilize forms for access requests and integrate with our IT support system to create tickets as needed once access requests have been approved.”  

As IDOC looks ahead, there are numerous plans for broadening Laserfiche’s use. The first will be implementing records management with IDOC’s documentary repository systems. IDOC is currently in the discovery phase of determining the record custodians and retention requirements to better manage document lifecycles. 

“It’s important to not host information and documentation that is out of date,” Lint said. “Not only is that documentation no longer valid or useful, but it could also be returned for a subpoena or e-discovery or a public records request. It could increase risk of litigation or misunderstandings, or discovery of information that is no longer pertinent to the client or resident.

Laserfiche will help IDOC to automate the processes around records management lifecycles, which are dictated by federal, state and local government recordkeeping requirements.”

The Future of IDOC: A More Connected, Automated Organization

IDOC continues to look for new ways to innovate processes and information management. As part of its 2024-2027 Strategic Plan, it aims to leverage technology to reduce manual data collection burden on staff and increase time savings. 

Lint explained that she sees opportunity in potentially working with local counties to integrate their Laserfiche environments with IDOC’s, enabling better communication and minimizing duplicate data entry, or the need to fax or email documentation.

Additionally, IDOC has plans to replace an in-house built web application — that requires a special database — with Laserfiche, creating even more efficiencies and cost savings. “We can take advantage of the API integration with our client management system, and reduce the amount of support and technical requirements that the in-house web application needed,” Lint said.

Ultimately, Lint sees in Laserfiche a system that takes care of the many manual and granular tasks that IDOC employees should not have to spend time on — instead, they should be focused on the mission of creating safer communities and increasing the success of the individuals under IDOC’s jurisdiction. 

“Laserfiche enables us to develop processes so they’re super easy to relate to and use, and then have the back-end load take care of all the heavy details that the end user doesn’t need to know or interact with,” Lint said. “It just takes that burden off employees. And Laserfiche makes that easy to do.”

Nucleus Research Technology Value Matrix Content Services and Collaboration 2024

How To Setup the Built-In Laserfiche and Esri Integration

Through the built-in integration with Esri, users can view and interact with their maps in the Laserfiche app, and they can access links to records and documents through popups in the ArcGIS maps.

Maximizing GenAI for Increased Productivity

Maximizing GenAI for Increased Productivity

Using GenAI to increase productivity is a journey of many steps – and we are just at the start. How can organizations be empowered to find use cases where GenAI makes an impact on enterprise business processes – while keeping data security top of mind?

Join this webinar where fellow business and IT leaders will learn how:

  • Document management combined with GenAI can power enterprise productivity.
  • Enterprises can secure their data when integrating document management with AI technologies.
  • GenAI supports decision-making through enterprise data summarization and analysis.
  • Document-centric process automation empowers organizations to drive business growth.

US Registrants: Register before Oct. 11, 5 p.m. PDT to get lunch on us! We’ll deliver a Domino’s® large cheese pizza to your doorstep to enjoy while you watch the webinar. Supplies are limited.

Disclaimer: This offer is available for US registrants only.

Each registrant will receive one large cheese pizza, which feeds 3-4 people. 

No customizations, topping changes or gluten-free options available.

Expecting a bigger party? Additional members of your organization will need to register and fill out a form for additional pizzas. One large pizza feeds 3-4 people.

Only corporate emails are accepted.

Supplies are limited.

Please join us:
Date: October 23, 2024

Time: 11:00 a.m. – 12:00 p.m. PT (America/Los Angeles)

Duration: 1 hour

eBook: The Ultimate Guide to ECM Integrations

Streamlining Support and Access for Constituents through Laserfiche and ArcGIS

Streamlining Support and Access for Constituents through Laserfiche and ArcGIS

It just keeps getting easier to deliver quality services to constituents. Technology has enabled the public sector to improve data collection, data access, and processes through system integrations like Laserfiche to ArcGIS. Learn how you can enable these efficiencies in your organization by joining Laserfiche and Velosimo for a live demonstration of this integration. See how Laserfiche and ArcGIS together can help to remove bottlenecks and boost efficiencies in your daily operations

During this session, experts from Laserfiche and Velosimo will show you how to:

  • Access documents and Records using a GIS viewer: Learn how to easily manage essential information.
  • Automate Validation of Requirements and Criteria for Projects – Discover how ArcGIS and Laserfiche Forms/workflows can simplify tasks.
  • Ensure Access to Current, Relevant Information – Keep all your business systems up to date with current data.

Velosimo, a Laserfiche Technology Alliance Partner, is a leading expert in building connectors for government business systems. Their platform is designed to help governments enhance service delivery by building and maintaining system integrations that streamline back-office processes.

Please join us on demand
Duration: 1 hour

Stonehage Fleming Integrations Drive Operational Excellence

SITUATION

• 19 offices spread across 14 geographies
• Needed a workflow engine to power automated processes for the company’s divisions that have diverse requirements and regulatory needs

RESULTS

• Saved time and money streamlining approval processes while freeing up resources to provide better client service
• Created better consistency, efficiency and collaboration by standardizing core processes
• Saved over $150,000 and 100,000 hours to date

Entrusted with the management, fiduciary oversight and administration of in excess of $170 billion of assets under administration, and $25 billion under management, Stonehage Fleming is serious about accuracy, security and service.

The firm has 19 offices spread across 14 geographies, and prides itself on all operations being in precise alignment with clients’ financial goals. This requires highly coordinated systems and teams — whether they are client-facing, in the middle office or back-office.

Stonehage Fleming

To achieve this level of efficiency, the Stonehage Fleming IT department is constantly optimizing business processes to ensure they stay ahead of staff, advisor and client needs. A big part of this optimization has been the adoption of Laserfiche as a process orchestration engine and backend information hub.

“We have over 800 staff who start Laserfiche Forms processes across three divisions of the company,” said Gert Bester, IT business systems manager at Stonehage Fleming. “These range from client onboarding to risk and compliance, to appointments and resignations. Everything we can think of — whether it involves integration, or it is a simple or complex solution — Laserfiche can do it.”

A Workflow Powerhouse

Prior to using Laserfiche to automate workflows, the IT team built many of its processes in Microsoft Dynamics Business Central but found it difficult to customize and maintain.

“Laserfiche is very user-friendly and easy to navigate, plus it gives us so many options when it comes to process design,” said David Knight, IT project manager and business analyst at Stonehage Fleming. “With Laserfiche, we simplified our forms templates as well, so we went from around 70 different templates down to three. That makes any changes and testing that needs to be done a lot simpler and faster.”

This discovery prompted the organization to move all automated workflows — which encompassed about 200 projects — to Laserfiche. While Stonehage Fleming’s Family Office and Investment Management divisions rely on Laserfiche for core processes, today, the company’s Group Services division is the heaviest Laserfiche user, as it supports all other parts of the company through core processes including:

  • Business development
  • New client onboarding
  • Risk rating
  • Client reviews
  • Appointments and resignations

With too many workflows to list, plus over 100 projects currently in production, Stonehage Fleming has been able to streamline operations that have direct impact on the bottom line, as well as the company’s ability to provide high quality client service.

To further cut down manual data entry, Knight, Bester and the IT team have built API integrations between Laserfiche and Microsoft Dynamics 365 Business Central, DocuSign, RiskScreen, Twilio, multiple third-party databases and the company’s website and proprietary data warehouse. The connections enable the automation of the creation of certain data, and eliminate the need for manual verification and other mundane, repetitive tasks.

Today, the team estimates that Laserfiche has saved over $150,000 and tens of thousands of hours, while they continue to collect data on efficiency gains in other areas.

“We are also replacing some built-in processes, which were slow and heavy to maintain, with modern, fully integrated and user-friendly Laserfiche Forms, improving back office and front office efficiency,” said Bester.

Breaking the Cycle of Mundane Tasks

Stonehage Fleming’s most successful Laserfiche digital transformation project to date has been the Business Development process, which involves the onboarding of clients or potentials client to any particular product offering. 

Onboarding is triggered by a client relationship manager and involves a number of automated tasks that are now managed by Laserfiche workflow, such as the creation of a bank account with Stonehage Fleming’s own treasury or an outside entity. Also required are a multitude of approvals, streamlined with Laserfiche as well. “The gains for us are in the templates that sit within the workflows,” Knight said. “Laserfiche pushes all data into those templates and it’s ready to be signed off very quickly.” 

“We have increased consistency, efficiency and collaboration by standardizing the main Business Development process across 11 offices,” Bester explained. “The result has been more visible and transparent results on Stonehage Fleming’s expected revenue stream.”

“We’ve seen over 8,000 of these processes run within the first few years of using the solution, and the amount is increasing year on year,” Knight added. Additionally, Annual Financial Statement Reviews and the Economic Substance process require complicated and lengthy approvals which were previously executed via email. These emails were manual reminders to staff to review sets of financial data and get back to an accountant within a certain amount of time.

“They were taking a lot of manual effort — from the emails to the signing and uploading of documents,” Knight said. “Today, there’s none of that. The whole process is truly automated; there’s no need to chase colleagues anymore, no lost emails or mixed-up versions. Even the storage process is automated.”

“Once all parties review the information, Laserfiche generates the resolution statements or minutes, which are uploaded with the workflow to DocuSign,” Bester said. “Then all documents are saved back into Laserfiche. Maintaining the custodian data (in Business Central) is done via APIs, so none of our users have to manually re-enter that information back into any system.”

Enhancing Security and Client Service

In addition to Laserfiche’s integration and workflow capabilities, Stonehage Fleming has benefited from the security tools that support the company’s strict information governance practices. “Due to regulatory requirements, client information in certain regions can only be viewed by specific offices — everything must be put in blocks or silos,” Bester said. “Oftentimes, compliance will need to see a user or investigate who has accessed that information, so Laserfiche Audit Trail has been quite handy. We have also built our own GDPR system module with Laserfiche workflow.”

Today, the team continues to optimize existing processes and develop new solutions to meet the needs of the business and its clients.

“We have an ever-growing list of business requirements coming in, for which we have also built an innovative solution with Laserfiche Forms that is used to gather requirements,” Bester said. “We have also accelerated the adoption of Laserfiche across the company by improving the workflows running in the background, while also making the business more independent by developing forms to manage metadata without any input from IT.”

Ultimately, the IT team aligns its work with Laserfiche with Stonehage Fleming’s values, which are focused on excellence, integrity and embracing the behaviors that make families harmonious and successful.

“Laserfiche enables us to provide better service,” Bester said. “When clients request information, we make it easier for our staff to retrieve that information. Instead of requiring the company to acquire more resources to do the work, we’re looking at ways to do more automation, so that the middle office can provide more support to the front-office team. In turn, our front office can better support our clients.”